An artist picks up a brush and dips it into paint to draw a picture. A public relations person picks up a pencil and puts words to paper. The main ingredient that links these two endeavors is creativity. Neither will succeed without it. In fact, the public relations person has a lot more variabl...

Managers in today’s organizations face a rapidly changing and often unpredictable environment. Large-scale corporate restructuring, layoffs (or “downsizing”), and mergers and acquisitions mean that today’s manager must identify new ways to produce more with fewer workers and fewer organizat...